Keen to counter the current negative image of footballers in the media, England captain Harry Kane has made a fantastic gesture at a time of financial difficulty for many clubs by agreeing to sponsor Leyton Orient's shirts next season.
The former Brisbane Road loanee has donated the space on the front of Orient's home, away and third kits to great causes.
A message of thanks to frontline heroes will feature on the home shirt, the away number bears the name of Haven House Children's Hospice and the third kit that of Mind, the mental health charity.
"I was born and brought up only at a couple of miles from the stadium and I am really happy to have the opportunity to give back to the club that gave me my first professional start,” Kane told the official Orient website.
"This also gives me a platform to be able to say a big thank you to the many frontline heroes and charities out there who provide care and support during these challenging times."
10% of the proceeds from the sale of each shirt will benefit the various good causes.