Albion chairman Jeremey Peace insists the club will not cash in on star striker Saido Berahino.
The youngster has started the season in fine form and tops the list of English goalscorers in the Premier League with 7 goals.
Berahino’s form has caught the eye of England manager and former Albion boss Roy Hodgson, who has selected the striker for the senior squad for the first time.
The 21-year-old’s rapid rise to fame has resulted in newspaper speculation about his future. But Peace insists Albion’s hot property is going nowhere.
“I wish to assure our supporters that Saido Berahino will not be going anywhere in January or, I hope, next summer. It is not in our minds at all to trade a footballer the club has worked so diligently to develop,” he said.
“He is contracted to play for West Bromwich Albion until at least the summer of 2017 and we are happy to sit down with him and discuss extending that commitment on terms which recognise his continuing improvement as a footballer and his growing importance to our own plans.
“We have begun that process by opening preliminary talks with Saido’s representatives.
“We are delighted that this development has now taken him all the way to the senior England squad. This reflects proudly on our club and the efforts of all the staff who have played such a key role in Saido’s progress since he arrived here as an 11-year-old.
“However, it seems to have also generated unwarranted and excitable speculation about his future - which I wish to stress remains very firmly aligned to this football club.”
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Source: WBA MAD