The man who is heading up England's proposed bid to host the 2018 World Cup has welcomed the planned end to Fifa's rotation policy for host nations.

The finals have moved around continents recently, but Fifa president Sepp Blatter has indicated a open policy for future tournaments in a bid to increase the quality of host facilities and amount of bidders.

Under the rotation policy, the 2018 tournament would have to be held in the CONCACAF federation - north and central America and the Caribbean.

And the 2014 World Cup only had one bidder - Brazil - with entry restricted to South American countries.

England are now certain to bid again, with Russia, China and Australia also in the running. Belgium, Netherlands and Luxembourg are also preparing a joint bid.

"It's good to hear Sepp Blatter is supporting the case for a more open competition for the World Cup in 2018," said Richard Caborn, the government's World Cup ambassador and former sports minister.

"Staging the World Cup is an enormous prize and tremendous privilege, which is why it deserves a proper open competition.

"We must wait for a final decision on rotation from Fifa but in the meantime I will continue to talk to the FA about a possible England bid."